JIRA has been an industry leader in the agile software development and team collaboration space for the past 10 years with good reason. The reasons I can come up with off head can be summarized here:

  • It’s ease with creation and sharing of dashboards
  • Arguably the best defect tracking tool in the market
  • Easy and fast installation and configuration protocols
  • The fact that it’s completely browser-based
  • The fact that it is easy to set up a workflow in a project.
  • The advanced search option is extremely helpful and flexible.
  • The solid integration with the JIRA defect modules.
  • Brilliant customization available for workflows.
  • Easy training of users, users can start within no time. To some it is pretty self-explanatory
  • It being scalable to all needs, with practically no limits to users and/or projects.

Undisputed Leader

I could easily go on but let’s keep on track. Why does your business need JIRA? A newer version of JIRA was recently released with notable integrations and functions which could increase the gap with competitors. This gives more of a case why some of the biggest names in the industry prefer using Atlassian’s JIRA. It is pretty hard to dispute when their portfolio includes more than 50,000 customers in over 200 countries including Twitter, Skype, and NASA. How do you top that?

JIRA, The Preferred Choice.

It has evolved over the years into an all-purpose project management tool beyond conventional software collaboration only. Let’s delve into what makes JIRA a preferred choice for many and why your business has to consider it.

For your company, the beauty is for any JIRA issue, the comment section and watchers are very helpful. Team members can comment on an issue many times. Some can refer to any team member and send automated email notifications with the comments. It also allows users to follow any JIRA issue as watchers. Once you are a watcher, you will get automated email notification whenever any activity is done on that JIRA.

Collaboration Kings

For your business, it also enables teams to work together with colleagues using joint-editing tools and monitoring the team’s progress and updates of each task. Which is normally key for collaborations of all kinds. JIRA also boasts a feature-rich service desk implementation that allows each department in a company to collect customer requests instantly, and arrange them in priority queues that improve the productivity of the team and happiness of customers. In the end customer is Boss!

In addition the overall reporting in JIRA is a huge plus. It is brilliant for auditing and follow up. With the new features such as a streamlined user interface, a new timeline view, a simplified configuration flow, and APIs that integrate with Bitbucket, GitHub, Slack, and other third-party apps and services. It would be hard to resist if you desire the best outcomes for your business.

Rank Features

JIRA also has a great rank feature. It enables one to query issues and display them in results by order of priority (rank) regardless of what sprint they are in. It is pretty neat if you want to prioritize across several teams regardless of sprint. JIRA makes it really easy to track communication too. It allows the user to create, prioritize and track the progress of tasks across multiple team members. Every project is treated with respect, if I’m to be frank. Collections of issues can be managed individually or in bulk in a multitude of ways.

The Ultimate Defect Tool

Its analytic features allow for team member enough time to resolve issues or to be studied and reallocated as needed. The unique issue voting allows team members to up or down prioritize elements of a job. Tasks can be delegated and issues can be started anonymously, if need be. Customizability and functionality are extended via extensive support for plugins. Such flexibility! This explains why it started as a defect management tool and grew into the ultimate agile project solution

Differentiated Workflows

For businesses with differentiated workflows, it has got you covered too. All this allowing product development to be handled differently than IT project implementation. JIRA does a great job of allowing project efforts to flow appropriately without a lot of complications while applying customizations. Not forgetting the layout of the work items on the board being very user friendly and easily giving the team a handle on what is happening during the working period. The drag and drop functionality worth an honorable mention.


One of the biggest business selling points to the business groups that have taken on JIRA is that finding items in the system doesn’t depend on someone with SQL talents. Its simplified querying is second to none. Overall the ‘What You See Is What You Get’ (WYSIWYG) interface for querying tickets is very helpful for business users. The software is user friendly and there is almost no learning curve with this. It explains why the software is ubiquitous enough for most people without much need for extensive training.

Permission Based

It is permission-based, has a good and actually working workflow engine. Has enough flexibility while writing an issue to customize bugs/tasks/stories based on the type of project it belongs to. All with multiple ways to effectively track issues using different labels/customized fields etc. All that complemented with its flawless integration with its sister software Confluence.  With all that said, JIRA is what your business needs with good reason, the 24/7 tech support and industry evidence speaks for its self too. Why not join the fortune 500 companies on this JIRA venture.